Boomerang for Better is a really easy formula:
If we can make a better choice, we should. Better is Better.
Why have an ESG program? Well, our motto is ‘Social By Nature’. But the truest version of social goes beyond our expertise in social media and social trends. It means doing better by society. Our people, our planet, and our industry are calling for a better world - and we have both the responsibility and the opportunity to be part of the solution.
We’re on a journey to become a truly socially and environmentally sustainable company. But we know we’re not there yet - and may never be, as we hope the bar keeps getting set higher and higher!
Our transition won’t happen overnight, and it won’t be perfect, but we can at least try to start fixing what we’ve been breaking (yes, we recognise the advertising industry’s role in perpetuating overconsumption and stereotypes).
In this process, we aim to act with complete transparency. So we invite you to review all of our policies, documentation, and reports to date by following this link. We welcome feedback, questions, criticism, and suggestions. That’s the only way we can be accountable, and ultimately, be better. You can reach out to us at any time.
We believe change happens through collaboration. That’s why ¼ of our company is now in an impact team - contributing to action across our pillars! Integrating our program with our people gives everyone a chance to co-create on our mission. Check out our No Time To Waste Challenges to see how one team is engaging our community around Consumption & Waste!