Railroad adventure
We quickly realised that if we wanted to keep it real and authentic, we needed to have real people going on a real adventure! So, we recruited four groups (each one matching one of the target audiences of Eurail) and we sent them on their way. Each group started in a different corner of Europe and we gave them all tools to document their railroad adventure.
Magic starts here
And then.. the magic of train travel unfolded: each of the groups ended up in unexpected places, met new people and explored Europe in a way that was new and refreshing to them. So if you're looking to surprise yourself on your next adventure, we'd suggest you get on board.
