A letter to millions of people
People thought the Chocomel campaign was a joke of two ordinary guys. The User Generated Content style was the key driver of success. This resulted in high view rates and earned media, it was even shared via Whatsapp. Key learning for social media advertising is to actually be social. Using humour, involving people, less branded and at the end of the day just having fun. And, because of all of this, we reached a stunning 2 million people!