How we helped Albert Heijn to automate their weekly offering

Since the last few years a lot of Supermarket customers have turned into daily customers. As a supermarket chain you want to keep on surprising them with new offers, every single day. However, these offers can only be attractive if they are also personal relevant. To become smart in servicing online offers Albert Heijn needed to change the way of working online. Because the frequently changing content posed many challenges: it (weekly) took creatives a long production time and it was often a hard time updating changes to on-going campaigns. The team did everything manually, leaving it very error-prone and monkish work. Plus: The ad format had restrictions in terms of personalization, while the team also felt it challenging to align the assets with the new corporate design and brand guidelines.