The return of Amstel beer

Man’s best friend

At Boomerang, we’re not only colleagues, we’re also friends. So naturally, we were the perfect agency to translate the new Amstel campaign for social media, because this beer brand has always been about friendship. At the start of 2021, Amstel revisited their greatest campaign of all time: the iconic videos about the (mis)adventures of three best friends that were really popular in the nineties.


For this new campaign, three new friends are introduced in a TV commercial. We expanded on this ad to create some short, funny and above all recognizable videos that are perfect for social media. Because on weekends you meet your friends at the bar, but during the week you see them on Instagram or Facebook. Cheers!