Heineken celebrates the reopening of the terraces with the comeback of Rudi
There it finally was, the announcement we had all been waiting for: the terraces are opening again! A moment so many of us have been looking forward to eagerly. We knew we needed to jump on this opportunity in the best way possible. And who would be better to help us express the joy we felt, than our legendary ski instructor Rudi? Rudi came into our collective lives and hearts in 2002, in what is now a classic commercial, which coined the iconic question. We decided it was time for Rudi to make a comeback. And so he did.