At Prime Video we think diversity, inclusivity and representation is important because it helps in the fight for equality. With Watch Me we help people understand why this is important. During Pride, we launched our first series of interviews in which people from the LGBTQIA+ spoke about on-screen representation. We asked them questions about why and how their community should be represented and which films/series do it right, and which do not (stereotyping). All of this not in order to push our own films, but to give people a chance to be educated and to show we care.