For the recipe of this social campaign, we’ve gathered some familiar faces. Of course, there’s the steady component of Ilse: the most famous Supermarket Manager in the Netherlands.
Then we add pinch of soft sentiment with jazz-singer Dennis van Aarssen. The winner of Voice of Holland 2019 pays tribute to the joy of being together with a wonderful version of Have Yourself a Merry Little Christmas.
And our last but not our least ingredient: the legendary Robert ten Brink. A man who needs no introduction; the go-to expert in bringing people together in Christmas spirit as the host of All You Need Is Love.
These complementary ingredients form a festive little menu to put on your social plates.
As a starter, we’ve highlighted the big Christmas heart in Albert Heijn stores where people could sign up their loved ones for a wonderful surprise and leave behind a special personal message for them. With a special video including our main ingredients, of course.
Then it was time for the main course: together with All You Need Is Love we surprised 2000 Albert Heijn customers with special Christmas care packages and touching the hearts of many. We created a video with Ilse to show this, because what better moment to show your loved ones what they mean to you than at Christmas? Spoiler: you might need some handkerchiefs.
For dessert, we added Resto VanHarte to the menu to help organize a lovely online Christmas dinner for those who don’t know how or where to celebrate Christmas this year; a very heartwarming initiative to help those in need.
On behalf of Albert Heijn, we hope you have yourself a merry little Christmas. We’re already looking forward to next year!