We created videos in a user generated theme - people could come up with a theme themselves for us to do jokes in, by commenting on the first video we initiated. Which was animal themed, we just thought that would be cool. In the end, their wish was our command, so we had to work with the following themes: Halloween, Sinterklaas (obviously) and last but not least: music.
That worked out pretty well, if we say so ourselves. It was hilarious, and the crowd loved it. Better yet, they even got to join the party. Through playful assets we got them to come up with new themes for puns and even to contribute their own jokes, either online or in the store.
So grab yourself a Chocomel, maybe add some whipped cream, sit back and enjoy the punderful ride. We’re not even sorry for that one!