Beyond Meat


With this campaign, we want to show Europe that Beyond Meat is not only a leader in the plant-based meat industry but also has a position in pop culture. With the campaign: Go Beyond, we highlight inspiring ambassadors in the Netherlands, Germany, and the UK. Sor, Serge Gnabry, Sky Brown, Alice Tai and Nono Konopka.

In testimonial videos, the ambassadors tell us, how they Go Beyond in life. With their story, they hope to inspire others to join the movement and try Beyond Meat.

What we did

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