And who could we possibly kick off this campaign with better than the ever-flourishing Karin Bloemen?
We created a set of videos with this living legend to amplify the Bloementuintjes campaign, emphasizing the fact that you can collect and grow 8 different types not only for yourself, but also for someone else. Perhaps your mum, the love of your life or your bff – or should we say bee-ff? Because growing Albert Heijns Bloementuintjes always helps our beloved Mother Earth.