Everything in the shoot referred back to the idea of the mirror to convey the overarching concept. We used mirror-like objects as tools to communicate this. We photographed into the mirror and used glass objects and prisms to create reflections.
To bring the product benefits to life, we used water droplets to represent the protective layer it adds to the hair. We decided to refer to the heat activation benefit and design of the bottle with an orange gradient and glow which you can see as a red thread in all the assets.
Let Lumi Coat Supreme Cream bring the shine back to your hair!