Sterke Start

Which flavor’s got your favor?

In 2022, Campina introduced a brand new line of yoghurt called ‘Sterke Start’. Two new equally delicious flavors, but two very different traits - maybe you're more Mild & Licht (Mild & Light), or perhaps a bit Romig & Rijk (Creamy & Rich). There's something for everyone.


To target the younger audiences in the Netherlands, we asked Quinty and Duncan, two Dutch content comedians, to head out and convince people their variant was the best. In a 3-phase campaign, the two challenged one another and even took the battle to the streets of Amsterdam. The overall winner might have been Quinty, but in the end, tastes differ. It’s all about which variant suits your morning habits for a strong start of your day. 


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