Besides the variety of social content we make for Desperados, we are also involved in the national campaigns that come into play right before big events. For example: Amsterdam Dance Event. The biggest international dance event that draws hundreds of thousand party-minded people to Amsterdam. To help Desperados reach their target audience, we designed the key visual and a variety of social content to catapult their campaign right into the hearts of the partystarters.
As Desperados is the main sponsor of the Amsterdam Dance Event, we helped to create a city takeover with a huge outdoor campaign. We designed content for various analogue and digital screens, including some of the biggest screens the city has to offer such as the Ziggo Dome screen.
Besides this content we also created a fun aftermovie of the kick-off party that took place on the first night of ADE (see below)