This energy spreads throughout the city like wildfire, turning a mundane supermarket into a vibrant Latin party. Parking lots, taxis, and even a regular intercom become infused with a Latin vibe. All of a sudden, people start singing in autotune and vibing like Latinos, all to the soundtrack written by the famous Latin music producer, OVY ON THE DRUMS & MICRO TBH. This isn’t just an ad – it’s a cultural manifesto celebrating Latinity as a 360 campaign, with execution in video, snaplenses, a custom-made autotune integration for Instagram DM’s, Nails + Spotify collab all amplified through the media ecosystem and creators.
All ignited by the collaboration between LePub, Boomerang, Dentsu, Billion Dollar Boy, The Romans and Jack Morton – Desperados is going through this soft rebrand in 2025, collecting multiple Cannes Lions and setting the stage for years to come.
