ADNIGHT 2022 was a beacon of light on a cold October’s night. The event drew more than 1,000 visitors to an evening of programming including panel discussions, light installations, and of course, a (not so little) garage party.
We Found the Light…
After a two year hiatus, we were more than stoked to welcome visitors to our agency to celebrate the 2022 edition of Adnight. Since our last Adnight in 2019 a lot has changed. Boomerang merged with Publicis Groupe and the Amsterdam-based agency grew to 400 people – this means our home had to expand too. On October 14th, we hosted the 1,000+ visitors at the newly renovated Boomerang x Publicis Groupe HQ in Amsterdam Noord.
The evening was packed with 16 talks ranging a multitude of topics – From how-to-topicals discussing the importance of daring and quick-witted content to S.I.P.’s (socially important people) role in the digital economy. Production took the stage in a presentation revealing what happens behind the scenes in campaigns for brands like Barilla and Albert Heijn while we also learned the benefits of spinning problems into assets.
…And Returned to the Dark
Light installations illuminated the building inside and out, drawing people to our Noord outpost and guiding them from space to space. Stages included a grand garage platform, light box, boomerang FT playroom and even and a Heineken jungle. Eventually, visitors made their way back into the garage, where we hosted one of our infamous parties.
A special thanks to our sponsors Absolut Vodka, Heineken, Jägermeister, Red Bull Organics, Soul Water, and STËLZ