Collaborations are commonly marked with an X — the X indicating a crossover between brands, parties, or people. From experience we realize the value of connection and how much more can be achieved when we collaborate.
For Adnight 2023, Boomerang and Publicis presented: CONNEXION. We shone a light on the vast yet deeply personal connections that make our agencies so unique, because together we are strongest.
We welcomed roughly 700 people across 5 areas within our agency. We put our clients & partners on center stage with talks, panels, and demonstrations by ADE, ASICS, Ben & Jerry’s, Got2B, H20, Heineken, Lukkien, Oatly, TikTok, and Unicef.
Visitors had the opportunity to glow up their grills with tooth gems by One.of.a.Dime, lose all sense of reality in the VR gaming hub, and let it all out in the rooftop bar.
Special thanks to our super sponsors Heineken, Jägermeister, and STËLZ.