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AmsterCannes: 2023

Boomerang, Publicis Groupe NL and LePub | Powered by Publicis Italy, recently piloted a new creative festival that gathered over 1,000 internal stakeholders, partners and industry colleagues for a day of inspiration known as AmsterCannes.

Get inspired from the Cannes Lions Festival. Welcome to AmsterCannes, where we amplify the spirit of this year’s Cannes Lions festival – in The Netherlands. We understand that not everyone can make it to Cannes Lions, but that doesn’t mean you have to miss out. We’ll extend the experience and bring insight and inspiration from the festival to you. AmsterCannes is designed for those who crave creativity and connection with local industry insiders. Immerse yourself in talks that transcend boundaries, bringing together topics such as tech, entertainment, design, and Web3. In partnership with Orange Lions. Official Representative of Cannes Lions.

AmsterCannes was specifically designed for those who crave creativity and connection with local industry insiders in the city renowned for its creative spirit and forward-thinking mindset. This festival aims to celebrate the power of creativity in driving positive change, fostering connections and inspiring new ideas and we’re over-the-moon we were able to bring this idea to life!

Included in the mix of music, art, design, technology, culture and creativity on display were regarded speakers including NXT Museum Founder & Director Merel van Helsdingen, Global ECD Publicis Italy Andrey Tyukavkin, SVP & GM of HighSnobiety (Europe) Munise Can, Head of Digital Advertising at Heineken Bram Reukers, Influencer & Entrepreneur Anna Nooshin, CCO of Publicis Benelux Eduardo Marques, and many more.

The Netherlands is a country known through-out the world for its festivals, but compared to the music industry, it only has a handful of creative festivals in the country. So that is when we decided we needed to add a festival of creativity to inspire everyone here with an eye on the future of creativity in the Netherlands.

As you know, the biggest festival of this kind is held every year in the French city of Cannes. The Cannes Lions is an annual gathering of people from all over the world, who hope to receive an award in advertising. But it’s more than an award show. Cannes is also a creative hub and a networking event where the water cooler becomes a champagne tower and boardrooms are replaced by boardwalks.

And we understand that not everyone can make it to Cannes Lions, but that doesn’t mean you had to miss out. We extended the experience and brought insight and inspiration from the festival to you; with the very first edition of AmsterCannes Festival.

We are already looking forward to next year.