The ABN AMRO Pride campaign focuses on one valuable thing: feeling self-assured in the workplace. Even though social environments and different opinions can make it difficult to be yourself and carry yourself with confidence, it isn’t impossible. We gave the stage to four individuals, all of whom work at ABN AMRO, who were happy to share their unique stories of perseverance, being true to one’s self and finding the confidence to be who you are.
We created a series of four podcasts, boosted with a social campaign to introduce Paula, Alan, Luca and Eric and create traffic to their stories, whilst simultaneously giving them a DOOH stage to empower other people who struggle with being themselves in or even outside the workplace.
