Client: Heineken

UEFA Champions League

Heineken’s latest mission? Totally flipping the script on what it means to be a hardcore fan!

Forget the stereotypes – real football fanatics are breaking all the rules.

This marks Boomerang’s first Virtual Production campaign for Heineken — a sustainable alternative to traditional production and one step closer to a greener world. This campaign’s hitting over 20 markets, proving there are way more hardcore fans than you ever imagined.

Cheers to the real hardcore fans!