This winter, Heineken 0.0 wanted to take part in ‘Dry January’ by hijacking social conversations to show people that it is possible, better yet, cool, to socialize even without alcohol.
However, this is easier said than done, as not drinking at social gatherings, especially after the holiday season, can prove to be a great challenge. Well, Heineken may just have the answer to the problem – no sacrifices have to be made when enjoying a Heineken 0.0.