Socks with a story
The Alzheimer SOCKS are different from one another: the left one looks nothing like the right one. Isn’t that inconvenient? Yes. The confusion caused by this design is on purpose: it’s just a hint of the confusion that people with Alzheimer’s disease experience on a daily basis. For each pair of socks sold, a minimum amount of 5 euro is donated to the Alzheimer centre in Amsterdam. This money is more than welcome: the research is expensive and much needed. Every fifteen minutes someone is diagnosed with Alzheimer’s disease.
Alzheimer’s is the most expensive disease in The Netherlands. One out of five people will suffer some form of dementia in their lives.