Client: Pepsi

Pepsi #ChristmasRefreshed

Pepsi Max is the brand of a new generation: curious, bold and quirky. It encourages people to go off the beaten track, to strive for freedom and self-expression. In other words: Pepsi MAX gives you the fizz to break out and discover the new!

Because everything was different in 2020, why not refresh Christmas? This is #ChristmasRefreshed. In the campaign we made fun of Christmas clichés and encourage people to celebrate Christmas in their own, refreshing way.
An important part of the campaign was a CCTV video, in which we could see that Santa was also ready for something refreshing. A witty reference to the traditional campaign of a competitor.