Client: Heinken

Heineken Koude Kletser

To celebrate the 150th anniversary of Heineken® we were asked to come up with a premium that every Dutch citizen would like to have. So we (The Boomerang Team) came up with the most genius fridge ever, a fridge that can talk: ‘De Koude Kletser’.

This fridge does not only provide ice cold beers, but also gives a smile on your face. Together with another Dutch icon; Albert Heijn, Heineken shows how special this fridge is through a new social campaign and activation. With no other than Bart, the husband of supermarket manager Ilse from the TVC of Albert Heijn, as main lead. So what is so special about this fridge? Check out the video!

De Koude Kletser can be won exclusively at Albert Heijn from 7 – 20 August.