Client: Heineken

Heineken Silver

March 17th was a special day, it is the day that Europe was introduced to the newest kid on the Heineken block: Heineken Silver.

Heineken Silver is virtual beer made out of the freshest pixels: no malt, no hops, no yeast, no water and also, no beer. Say what? Yes, Heineken Silver can only be enjoyed in the Decentraland, making it the most inaccessible and unusual beer ever experienced.

To celebrate the newest addition to the Heineken family of beers, the Amplify team served 11 European markets with some amazing creative assets designed specially for this launch. Together we enjoyed this extra-refreshing beer all together, virtually.

Heineken Silver can only be enjoyed in the Decentraland. Try to try the new virtual Heineken Silver for yourself!