Client: ABN AMRO

ABN AMRO Pride Flag

With the ABN AMRO Pride flag, hundreds of employees literally put a face to Pride. Employees could upload their selfies to an internal website and all those pictures together formed this special flag.
Besides the flag, we also highlighted six colleagues with a personal story. We took a picture and made a short video of them explaining what Pride means to them. These portraits gave a true and honest image of how the bank deals with the subject of diversity on the work floor.