For the third consecutive year we were responsible for the Dutch part of this global phenomenon. We celebrated the most popular artists and podcasts in the Netherlands on social with Instagram and Facebook posts and a TikTok challenge, but also with digital out of home on prime locations like Rembrandt Square in Amsterdam. To highlight this year’s theme of The New Normals, almost every copyline started with ‘In 2021 it was totally normal’. Now let’s hope 2022 will be a little bit more normal.
