To prevent from biting at each other’s tails due to the stressful living conditions and frustration, young pigs have their tails brutally docked. With the new awareness campaign for @varkensinnood, we are informing consumers about the painful truth. Stop the mutilation of pigs!
From a young age, we are painted an idyllic picture of the barnyard – pigs wiggling their curly tails, calves grazing in green pastures, and chickens cheerfully pecking around their coops.
Sadly, these images remain mostly between the pages of children’s books. 60% of people in the Netherlands say they want to see a reform in the bio-industry. What can we do to help? Urge vendors to switch to organic meats and offer more plant-based alternatives, ask the government to aid farmers in remodeling their businesses, and join this movement in ensuring that the future of farms is fair and friendly.
From Rossana Kluivert (@rossanakluivert) to Georgina Verbaan (@gverbaan) and Henny Huisman to Rutger Bregman (@rutger.bman) this multi-city out-of-home activation highlighted a variety of names that have already backed the movement to reform the bio-industry. Do you want to get behind this too? Add your name at VarkensInNood.nl.
On World Animal Day we launched the Varkens in Nood (Pigs in Need) campaign to shed a light on the harmful and inhumane practices of the bio-industry in the Netherlands. This print ad, run in 4 national newspapers, features the names of people who have already backed this cause. Do you stand with us? Add your name at VarkensInNood.nl.