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Women Inc.

While @women_inc works hard on making structural political changes, they asked us to help come up with a campaign that would not only make people feel seen, heard and appreciated, but a campaign that would also spark a conversation
We wanted to humanize the daily stress that comes with being a parent or an unpaid caregiver. Besides a series of social content, we also created a radio commercial that will be broadcasted on Qmusic the next couple of weeks.