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After last year’s successful partnership, Amsterdam Dance Event (ADE) chose Boomerang FT. as their new-age creative agency partner for the second time. With the mission to represent ADE with diverse content for social platforms such as Instagram and TikTok, Boomerang FT. selected 10 Future Talents and sent them out to different events, letting them work their magic, creating real-time UGC content.

One of this year’s highlights was ADE LAB. A safe space for young emerging talent to find a platform and showcase their craft to notable legends from the industry. ADE LAB offered a unique experience, giving the stage to future talent and making them shine. From panel talks uncovering industry ins and outs to demo drops where artists like Reinier Zonneveld and Jack Shirak provided valuable learnings and feedback.

We had the opportunity to interview inspiring spokespeople. The captains of the ADE ferry shared their experiences as skippers: “without us, no ADE”. We spoke to Aida just before her first gig at Kanaal 40 and Women of House emphasized the importance of supporting each other in this industry.

During ADE 2023, we created over 90 assets. We have currently generated 2 million organic views & 55 thousands organic engagements with only the 18 assets that have been posted on the official ADE TikTok and Instagram accounts so far! Until ADE 2024, you will get to enjoy all the other assets, which will keep being posted throughout the year to keep the buzz going! And, with a team average of around 22 hours of sleep throughout the whole week, we can proudly say ADE 2023 was, once again, a huge success! We’re looking forward to working together again next year for Amsterdam Dance Event 2024.